London Fashion Week has traditionally been the most exclusive event of London's fashion calendar. Taking place twice a year, the first instalment of the new decade will be held 14-18 February, showcasing over 250 designers and staging many fashion-related events throughout the city. LFW is an essential event for fashion retail sales and it is estimated that orders of over £100m are placed during LFW each season.

Since September 2019, LFW is no longer targeted exclusively at industry insiders: in a bid to reach new audiences, the British Fashion Council announced that London Fashion Week would be the first of the four global fashion weeks to offer a dynamic programme designed for both a trade and public audience.

Catwalk shows and static presentations for the trade audience will still account for the majority of LFW activity, but you'll no longer need A-lister access to step into the world of fashion throughout the week.